[INTRO MUSIC]

 

>> SEAN : Hi, I'm Sean Dyche, manager of Burnley Football Club.

 

[BACKGROUND MUSIC]

 

As a manager,

the main things that we look out for in star quality is

to deliver some of the basic principles of life,

good manners, and good professional standards,

and understanding of the role of being a footballer

not just on the pitch but away from the pitch.

When you're trying to lift a team

or you're trying to working with a team of any sort,

you're always trying to give good information¸

good quality information,

and also put the onus on them to learn, to take the words,

in this case using words,

to take descriptive words and use them wisely

to then go into your imagination, and then you start forming pictures.

And once you've got the pictures, then it's a powerful thing.

[BACKGROUND MUSIC]

If you wanted to be a coach or a manager,

you have to learn about yourself and the skills you possess.

And often, that is true, your communication skills,

but you do learn them at a very young age.

It's just that sometimes you don't realise they're there.

Well, actually, have I spoken in front of a classroom?

Yes.

Have I read in front of a classroom,

which can be a real challenge?

Yes.

 

[BACKGROUND MUSIC]

 

You know, football is a tough career

and even as a youngster,

and, you know I've had setbacks during my career,

I've had some fantastic times as well of course.

I remember thinking to myself

the words of my Sunday league manager

when I was a kid and that was "A great attitude is everything."

A typical day as a football manager,

for one, it's a busy day, it starts very early in the morning,

usually with a staff meeting,

explaining the day and how I want the day to run.

Good lines of communication are of course necessary

then to make sure that everyone knows what they're doing,

builds into the training day, so then we work with the players.

From the players, then often, I got into media.

And then we've got the debrief if you like,

the staff will feed back on, maybe injuries,

they'll feed back on are they feeling well,

are they upbeat, is confidence good,

So there's a lot of different communication skills

needed for that.

and belive it or not, even with adults I find

using good quality simple language is often more effective.

 

[BACKGROUND MUSIC]

 

 

When we get into this, as you can see,

now we're in the dressing room, this is where it really begins.

This is where the emotion starts kicking in a little bit,

the anxiety, if you want, the kind of nerves both for myself,

the staff, and the players.

You can imagine that the players now are getting ready

because you can hear the noise usually through the stadium,

the player's gonna be nervous at that stage,

so you remind them, "You know what you're doing,

we've rehearsed it all week, we've practised it,

you know exactly what you're doing,

you now have the freedom to go and deliver it."

 

[APPLAUSE]

 

Obviously, I enjoy winning.

That's quite, you know,

that's part and parcel of being a professional athlete,

but I also enjoy this idea of helping players to develop

and helping them to better themselves.

And I think that's a really important part of the role

and something I really take great pride in.

 

[OUTRO MUSIC]